Effecutivity

Effectiveness Productivity Improvement

  • Busy Being Busy

    There is a modern obsession with being busy. We like to wear it like a badge of honour. People busy being busy. No time to rest, little time for friends and family, no time to think, let’s just be busy. “How are you?” “Busy – rushed off my feet.”  OR “I would love to but Read more

  • Building Trust

    To build trust with anyone you have to make them feel they can trust you. Saying “you can trust me” doesn’t build trust. How does a brand get you to buy their product regularly? They’re consistent. Take a major coffee chain for example. They use the same ingredients, same materials and follow the same processes. Read more

  • It’s said that patience is a virtue. But anyone that’s experienced a poor WiFi connection has, I’m sure, felt that creeping annoyance that arises from having to wait for something.  You may have witnessed or even participated in that sacred ritual of shouting at an inanimate object. Urging it with increasing volume to do its Read more

  • “The cave you fear to enter holds the treasure you seek.” – Joseph Campbell Think about any great story you’ve heard. Chances are the main character faces challenges or tests. In some, they will actually enter a cave. This isn’t by accident. No great story can be told without an arc. A character needs to Read more

  • Genchi Genbutsu Japanese for “go and see” Don’t talk about the problems. Don’t talk about the issues. Trash the report. Data can’t tell you everything. Go and have a look and see what the hell is going on. Talk to people. Look at things close up. Touch the parts. The boxes. Ask questions. Roll your Read more

  • If there’s a key word for our current culture, then it’s “SPEED.” We’ve become accustomed to speed. Right here. Right now. Fast wi-fi Instant streaming Same day deliveries “15 Second Abs” Instant noodles Quick results = success. The end product less traveled. Ancient wisdom said – “Fuck same day delivery!” OR perhaps more likely – Read more

  • American Thanksgiving took place this week. I don’t know much about the day or the holiday being from the UK but I do like the idea of “giving thanks*.” Strangely, it’s not something we practice a lot of in general. Sure, we might say “thanks” when we buy a cup of coffee or someone holds Read more

  • As much as we all like to feel that momentary elation of thinking “what I just said was pretty damn smart”, I much prefer the opposite. The opposite? “Oh…I am an idiot.” Ego will blind you. Feeling smarter or superior prevents you from moving forward. Ego will let you sit there while others are working. Read more

  • So I’ve recently finished an autobiography by the founder of Nike, Phil Knight. Shoe Dog is hands down one of the very best books I’ve read. I love recommending books to people. If something isn’t worth recommending, is it really worth reading? So… Buy it here.. So what makes this book so special? Autobiographies are renowned Read more

  • A lot of people like to pretend like they don’t have any weaknesses. They parade their strengths and neglect or hide their weaknesses. You know the interesting thing about Superman? It isn’t that he’s Godlike with his powers. The interesting thing is that putting a green rock (Kryptonite) near him will level the playing field. Read more